Different Types of Data and Collection

Data collection methods vary in the amount and quality of data that can be collected and in the amount of work required to collect the data. 

The Planning Committee should decide what level of data gathering is appropriate for your library’s strategic planning needs. 

Comparison of Data Collection Methods

SURVEYS

INTERVIEWS and FOCUS GROUPS

STATISTICAL REPORTS

SAMPLE SIZE

Larger

Smaller

Larger

PATRON PRIVACY

Can be anonymous

Confidential

Confidential

BURDEN

Lower for data collector and respondent

Higher for data collector and respondent

Depends on whether the statistics are automated or collected manually

TYPE OF INFORMATION COLLECTED

Self-reported; attitudes, perceptions, opinions, facts

Self-reported, unique experiences

Numbers